Crafting content that informs, engages, and drives action
Hi there! I’m Erin, a journalist turned content marketing pro. I specialize in turning complicated concepts into accessible, compelling stories. With a steady hand and a can-do attitude, I thrive in a dynamic work environment. If you’re interested in reading samples of my work, keep scrolling!
Revenue Ops
As the sole content marketer at a revenue operations startup, I built content strategy from the ground up, defining our approach to product storytelling. I developed deep domain expertise to translate product capabilities into a range of written and multimedia content.
This flagship campaign asset is a deep dive into Commit Burndown, and provides readers with an interactive look at common use cases.
This problem-focused piece breaks down a common RevOps challenge and introduces readers to a novel solution to improve pricing agility.
Cybersecurity
As a content marketing manager for a cybersecurity company, I wrote pieces that took readers through the entire buyer’s journey, from ghostwritten thought leadership blogs to solutions-oriented e-books and white papers.
This mid-funnel blog addresses the common misconception that mobile security solutions violate user privacy.
This short e-book serves as a primer for organizations struggling to secure their hybrid and remote workplaces secure.
Fine Art
As a freelance contributor to International Artist Publishing, I write stories that span the entire art world — from pre-historic pottery to contemporary painters.
In a feature for the annual pottery issue, I spoke with curators from the Arizona State Museum about their 24,000-piece Native pottery collection.
I spoke with Jill Carver about her Grand Canyon landscape paintings for a preview of her upcoming gallery show.
Pharmacy and Small Business
As a writer and editor for Elements magazine, I reported on the latest developments in the pharmaceutical industry as well as the business challenges faced by independent pharmacies.
This feature explores how one pharmacy implemented the cutting-edge technology of pharmacogenetic testing.
A comprehensive breakdown of employee benefits for independent pharmacy owners who may not know where to start.