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Work Experience

Content Marketing Manager at Nue.io, April 2025-present
San Mateo, CA (remote)

  • Built Nue’s content strategy from the ground up, defining how the company approaches thought leadership, product storytelling, and SEO-driven content across the buyer’s journey, scaling the program alongside company growth from $3M to $10M in ARR.

  • Embedded with Product Marketing to develop deep domain expertise in CPQ, billing, hybrid pricing, revenue lifecycle management, and AI-driven revenue operations.

  • Translated complex product capabilities and customer outcomes into clear, narrative-driven blogs and guides that position Nue as a category-defining voice in modern revenue management.

  • Created multimedia content including demo videos, product walkthroughs, and interactive guides using tools like Canva, Arcade, and Lovable to support demand generation and sales enablement. 

  • Owned writing, editing, and quality control for all long-form and product-focused content, continuously refining tone, clarity, and consistency.

Content Marketing Manager at Lookout, June 2022-February 2025
Boston, MA (remote)

  • Owned and managed the company blog and glossary pages, which entailed writing new content, updating existing pieces, and editing contributions from external writers.

  • Led content strategy and execution for all long-form marketing content — including bylines, e-books, and whitepapers — ensuring clarity, accuracy, and alignment with brand messaging.

  • Spearheaded an SEO program, partnering with a third-party agency to develop a targeted keyword strategy; this program resulted in an 11% increase in website traffic and a 12% boost in conversions after its first quarter.

  • Collaborated with cybersecurity subject matter experts to research, write, and edit high-quality content that makes complex technical concepts accessible and engaging.

  • Developed and maintained a company-wide style guide based on AP Style, ensuring consistency across all marketing and communications materials.

  • Created and managed “thought leadership packages” that contain up-to-date information on current marketing messaging, including resources for creating webinars, bylines, slide decks, and more. 

Content Writer at PBA Health, April 2019-June 2022
Kansas City, MO

  • Researched, wrote, and published SEO-optimized web articles covering industry trends, regulatory updates, and business strategies for independent pharmacies.

  • Conducted in-depth interviews with pharmaceutical professionals to develop and write articles for Elements magazine, a quarterly print trade publication.

  • Created content marketing materials to promote pharmacy management software, including email newsletters, blog posts, e-books, and educational resources aimed at helping independent pharmacies improve profitability.

  • Edited and refined content from other writers for clarity, accuracy, and adherence to the Chicago Manual of Style. 

Assistant Editor at International Artist Publishing, August 2016-November 2018
Freelance Contributor, November 2018-present
Phoenix, AZ

  • Researched and wrote up to 20 articles per month, conducting interviews with artists, gallery owners, and museum curators. 

  • Trafficked editorial materials for articles for American Art Collector, Western Art Collector, Native American Art, and American Fine Art Magazine. 

  • Researched upcoming art shows, museum exhibits, and events for potential coverage in the magazines 

  • Edited, fact-checked, and copyedited articles according to AP style before the magazines went to press 

  • Collaborated with freelance writers to coordinate assignments and deadlines. 

Education

MA in Publishing and Writing

  • Emerson College, Boston, MA

BA in International Affairs and History, cum laude

  • Trinity University, San Antonio, TX